Experience built
by doing, not observing.

Amazon was expanding and transforming its Sort Centre network in Italy and Spain. Each launch required capacity, sites, technology, external partners and operational readiness to be aligned without disrupting the wider network.

End-to-end programme leadership from site selection and business case through Day 1 and stabilisation, coordinating more than 50 technical and non-technical stakeholders across Operations, planning, engineering and 3PL partners.

• Built and validated business cases and capacity scenarios
• Governed launches and retrofits across multiple sites
• Selected 3PLs and negotiated handling, storage and operating terms
• Managed readiness, ramp-up, risk and post-launch stabilisation

• 6 new Amazon facilities launched
• CAPEX portfolio above $250M
• Approximately $20M annual savings from the 3PL model for 2 sites
• More than 350,000 parcels/day supported at peak

The Italian physical engine required a transformation that protected service and quality while reducing operating cost and rebuilding team morale, accountability and leadership.

End-to-end accountability across procurement, production, fulfilment, logistics, quality and customer care, with full cost ownership and leadership of an organisation of around 15 people.

• Reset priorities, accountability and the operating cadence
• Managed an organisational redesign while maintaining operating KPIs
• Negotiated rates and commercial terms with carriers
• Focused on leadership, team morale, quality and customer experience

• Around -20% compensation costs YoY
• Employee turnover reduced from 20%+ in 2024 to zero in 2025
• Approximately 25% headcount reduction managed while maintaining KPIs
• Product of the Year recognition in 2025

Last-mile growth in the UK and Spain required additional operating capacity. The challenge was not simply finding candidates, but building a funnel able to qualify, prepare and launch reliable partners at speed.

Designed and launched the acquisition motion for Delivery Service Partner 2.0, from lead-generation strategy through qualification, onboarding and handover into operational launch.

• Designed the acquisition funnel and qualification criteria
• Built campaigns and channels to generate leads in target markets
• Coordinated selection, onboarding and launch readiness
• Managed the pipeline through to activated capacity

• More than 1,000 leads generated
• 40+ DSPs onboarded in 4 months
• 300,000+ parcels/day of capacity in the UK
• 100,000+ parcels/day of capacity in Spain